today is national popcorn day, happy npd. all morning we've been popping on the plaza and robin and renee are the husband and wife team are the co-founders of doc popcorn. happy popcorn day and what does it mean? >> we're excited to be here, an awesome, awesome time. it's fun and family and play and sharing and what popcorn is about. one of those days i look forward to all year long. >> did you imagine? >> popcorn is an american innovation, is it not? >> it is, it is. we were thinking american indian, mexican indian as well so it's been around for pretty much ever. >> tucker: so this is an indigenous snack not like the hot dog from europe, we made here. >> american grown. >> americans consume 17 billion quarts of popcorn each year. >> tucker: no way. >> yeah, way. >> 1.6 billion dollar industry and frankly we don't think it's done well. and movie theater popcorn, a bad rap and heavily coated popcorn and doc popcorn, indulgent and why we're the largest. >> tucker: this is not your grandfather's popcorn. >> that's right. >> tuc